Welcome To Elrow The Oldest Party In Town

There aren’t many modern entertainment institutions that can trace their roots back beyond the last few decades, but Elrow has a lineage that stretches beyond the last two centuries. Here’s the story of the oldest party in town.

Elrow has now become a byword for the extravagant, all-day (and all-night) parties that dominate festival line-ups during the summer months. There are also a series of standalone events that tour around the world, and Culture Trip caught up with Elrow music director Victor De La Serna ahead of their London shows to find out more.

“The Arnau family has been in the entertainment industry for a very long time and Elrow is just another creative idea that came out of all those years of experience,” explains Serna.

Indeed, the story begins back in 1870 when Jose Satorres, who came from a traditional farming village in Spain, opened a café. The Café Josepet became a local meeting point, and it was that social element of bringing people together that evolved into Elrow as we know it today. However, as Serna tells us, it hasn’t always been plain sailing.

“Its funny as people know Elrow now as the success story they see, but its not always been sell out shows… Elrow was almost closed as people were not coming to the club. It was very challenging but the team kept working hard trying to innovate and bring something different and slowly it turned around and grew into the monster that it is today.”

The concept remained in the family and the aforementioned Arnau, relatives of Satorres, took over the café and soon the operation evolved to include a popular theatre and a hugely successful cinema. Entertainment, across all forms, was promised by the venue. The 1920’s were a roaring boom period.

“The history plays good for us as we know how to entertain people and understand the ultimate goal of a promoter – make sure people are having fun. If you are only in this for a quick buck you might not be around for a while. Longevity gives you the knowledge of working for your costumers as they are the ones that will make you big and will keep you at the top, so you always need to be at the top of your game for them.” Serna asserts when telling us about the past of Elrow.

In 2010 the concept of Elrow as we now see it was born. Originating from the “slightly illegal” Sunday sessions, the unique hook being the morning starts which were quickly transported to the party island of Ibiza. In recent years Elrow has held sessions at Glastonbury and Tomorrowland.

“We haven’t invented the wheel, we are using different elements from various avenues of performance art, circus and music and joined them all together to make this happy mess we call Elrow,” says Serna.

At festivals, such as the popular Electric Castle in Romania, Elrow offers something different to the usual DJ sets and headline acts. They are essentially a mini-festival within a festival.

Banffy Castle

Ruins

Also known as the ‘Versailles of Transylvania’, Banffy Castle is not only about charming stories but also about ghost tales. It’s also home to the annual music festival Electric Castle, which is now firmly established as a highlight on the party calendar. Elrow performed there this year as part of an eclectic line-up that included Jessie J, Wolf Alice and Icelandic band Múm.

“We like to separate the event in four parts, 25% decoration, 25% performers, theatre companies, etc… 25% in confetti and FX and 25% music.”

Elrow is certainly a party like no other. The scale and scope of the event is startling to see up close, but it’s heritage is what gives it a particular resonance.

Elrow London Town takes place on August 18 and 19.

landscape with balloons floating in the air

KEEN TO EXPLORE THE WORLD?

Connect with like-minded people on our premium trips curated by local insiders and with care for the world

Since you are here, we would like to share our vision for the future of travel - and the direction Culture Trip is moving in.

Culture Trip launched in 2011 with a simple yet passionate mission: to inspire people to go beyond their boundaries and experience what makes a place, its people and its culture special and meaningful — and this is still in our DNA today. We are proud that, for more than a decade, millions like you have trusted our award-winning recommendations by people who deeply understand what makes certain places and communities so special.

Increasingly we believe the world needs more meaningful, real-life connections between curious travellers keen to explore the world in a more responsible way. That is why we have intensively curated a collection of premium small-group trips as an invitation to meet and connect with new, like-minded people for once-in-a-lifetime experiences in three categories: Culture Trips, Rail Trips and Private Trips. Our Trips are suitable for both solo travelers, couples and friends who want to explore the world together.

Culture Trips are deeply immersive 5 to 16 days itineraries, that combine authentic local experiences, exciting activities and 4-5* accommodation to look forward to at the end of each day. Our Rail Trips are our most planet-friendly itineraries that invite you to take the scenic route, relax whilst getting under the skin of a destination. Our Private Trips are fully tailored itineraries, curated by our Travel Experts specifically for you, your friends or your family.

We know that many of you worry about the environmental impact of travel and are looking for ways of expanding horizons in ways that do minimal harm - and may even bring benefits. We are committed to go as far as possible in curating our trips with care for the planet. That is why all of our trips are flightless in destination, fully carbon offset - and we have ambitious plans to be net zero in the very near future.